How we pushed a virtual forum to be a vibrant example of tech culture
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A virtual experience anchored in tech culture
XDA made Dell Technologies first fully virtual US Tech Forum a vibrant and engaging example of tech culture.
We gamified the entire experience, infusing the Forum with fun, entertainment, and relevancy, to bring cybersecurity culture to life.
Attendees could build a custom agenda accessing 100+ experts across 25+ Sessions with 47 Videos on Demand, discover content with a session matching quiz, play Dell-created games, and play Trivia before sessions.
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The results
15%
Exceeded attendance target
2,312
Attendees
4,632
Participation Badges Collected
137,625
Minutes streamed across all sessions