How a city under the golden arches paved the way for the future
From I’m loving it to I’m living it
XDA transformed McDonald’s worldwide convention into a larger-than-life McCity, immersing franchisees into the future of McDonald’s for a fun, educational, hands-on experience.
The sprawling city brought McDonald’s strategic initiatives to full scale, housing 11 fully functioning restaurants, a sculpture garden, integrated digital experiences, and four large-scale focused initiative stations.
The experience showcased McDonald’s advancements and gave franchisees an up-close look at their audience, key growth drivers, the McDonald’s experience, and their plans for tomorrow.
Days of stellar attendance
SQUARE FEET OF GOLDEN GLORY
“An incredible event that transports us into the future of the brand. Highly engaging!”
— Franchise Owner