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How a city under the golden arches paved the way for the future
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From I’m loving it to I’m living it
XDA transformed McDonald’s worldwide convention into a larger-than-life McCity, immersing franchisees into the future of McDonald’s for a fun, educational, hands-on experience.
The sprawling city brought McDonald’s strategic initiatives to full scale, housing 11 fully functioning restaurants, a sculpture garden, integrated digital experiences, and four large-scale focused initiative stations.
The experience showcased McDonald’s advancements and gave franchisees an up-close look at their audience, key growth drivers, the McDonald’s experience, and their plans for tomorrow.
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The results
15,000
In Attendance
4
Days of stellar attendance
800K
SQUARE FEET OF GOLDEN GLORY
“An incredible event that transports us into the future of the brand. Highly engaging!”
— Franchise Owner
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