Adult Swim’s hit show, Rick & Morty, has an obsessed fan base they were looking to tap into. To move their rabid fans off the screen and into the streets, we mapped out a nationwide mobile pop-up shop tour and brought the Rickmobile to life.
The route hit cities with the most love for the Cartoon Network show—covering over 100 locations in 2 years.
A drooling mad scientist on wheels, an inflatable pickle, limited series merch—the tour oozed fun-weirdness and excitement.
Fans followed along on Twitter, sharing sightings of the Rickmobile on social, and tracking it along its journey.