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WE CREATED NATIONAL FANDEMONIUM ON WHEELS
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The Don’t even trip Road trip
Adult Swim’s hit show, Rick & Morty, has an obsessed fan base they were looking to tap into. To move their rabid fans off the screen and into the streets, we mapped out a nationwide mobile pop-up shop tour and brought the Rickmobile to life.
The route hit cities with the most love for the Cartoon Network show—covering over 100 locations in 2 years.
A drooling mad scientist on wheels, an inflatable pickle, limited series merch—the tour oozed fun-weirdness and excitement.
Fans followed along on Twitter, sharing sightings of the Rickmobile on social, and tracking it along its journey.
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The results
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Best Multi-venue Event/road Show
![](https://assets-global.website-files.com/62d05078234a282565a6a965/62d05078234a289de1a6ab6b_pro-awards%201.png)
Best Campaign Targeting Millennials
100,000+
Fans Served Nationally
150,000+
Branded items sold
60M+
Social Media Mentions
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