we gave the next Gen of Porsche owners a taste of the good life
Date night with Porsche and 4 million followers
XDA created an intimate experience for Porsche with hyper-connected influencers, giving followers an up-close look at the new all-electric Taycan and the spirit of Porsche through the #SoulElectrified campaign.
A custom track experience put them behind the wheel to feel the power of the new Taycan, while a stunningly-curated dinner by Chef David Connolly exemplified the craftsmanship, detail and intention that goes behind every Porsche experience.
Each influencer drove home with a Taycan to experience and share a full week of #SoulElectrified via their social channels.
Potential Impressions across 9 influencers
Pieces of Unique Content
Unique Users Engaged