Taycan supper club

Marketing. Creative. Production.

we gave the next Gen of Porsche owners a taste of the good life

Date night with Porsche and 4 million followers

XDA created an intimate experience for Porsche with hyper-connected influencers, giving followers an up-close look at the new all-electric Taycan and the spirit of Porsche through the #SoulElectrified campaign.

A custom track experience put them behind the wheel to feel the power of the new Taycan, while a stunningly-curated dinner by Chef David Connolly exemplified the craftsmanship, detail and intention that goes behind every Porsche experience.

Each influencer drove home with a Taycan to experience and share a full week of #SoulElectrified via their social channels.

The results

Potential Impressions across 9 influencers
Social engagements
Pieces of Unique Content
Unique Users Engaged