Innovation forum

Strategy. Creative. Production.

How we crafted a story of epic disruption


Accenture turned to us to engage their most vital audience: the C-Suite. Each year, their Innovation Forum is a highly-selective must-see showcase of their latest breaking thought leadership. But they’d never wrapped a theme or narrative around it — until now.

With a core message of disruption and a theme of “Beyond” — we created two dynamic days of plenary sessions, where every experience mapped back to the idea of positioning Accenture as an enabler of disruption across industries.

Starting with an opening keynote from Accenture CIO and thought leader Paul Daugherty to set the tone, followed by a lunch with Questlove and an immersive performance from Wyclef Jean, the Forum went on to include A-list talent and next-gen thinkers who go BEYOND —  covering everything from geopolitics to quantum computing. Amidst it all, an interactive sound-art exhibit, developed in collaboration with renowned artists Foo/Skou, entranced attendees and then traveled from our show floor to MOMA.

The results

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“The results speak for themselves: double the number of clients, the best agenda yet, and stunning creative that blew away the audience. XDA — you are an amazing team.”
— Managing DirectoR