Porsche was looking to to show up at Art Basel in a way that would authentically support and celebrate artists—while also reflecting the brand’s lifestyle.
We transformed an abandoned lot in Wynwood into a space dripping with creativity, inviting artists to pull inspiration from the brand and paint their hearts out.
The 5-day activation was open to the public — featuring custom murals created live by notable artists from around the globe, branded activations, artist meet-and-greets, exclusive merch drops, and more. The chrome-wrapped Taycan was the center of it all—reflecting and refracting the vibrant murals as new Porsche fans enjoyed and captured the dopamine-fueled celebration of the
power of art.