In its fourth year at Coachella, Camp Poosh was back—and bigger than ever. As Kourtney Kardashian’s modern lifestyle and media brand, Poosh came to the desert with more buzz, more brand partners, and higher expectations than ever before.

They needed more than a vendor. They needed a true partner who could scale the experience, preserve the essence of the brand, and execute with precision. Enter XDA.

As the full-scale production and strategy partner, XDA helped transform Camp Poosh into a multi-sensory oasis that felt both elevated and effortless. We aligned 100+ brand and operational partners, streamlined activations, and made sure every touchpoint reflected Poosh’s signature blend of glamor and grounded wellness.

We brought sponsor activations to life with standout experiences: a full-service FS8 fitness studio (built in just 7 days), a seaweed tasting station from Gimme, festival-ready hair styling by Kérastase, a custom embroidery bar by LOFT Denim, Lemme’s matcha-powered vitamin bar, and Conair’s throwback “Get with the Groove” music experience.

Add in a special performance by Heidi Montag, surprise appearances by Emma Roberts, Lukas Gage, and more—and it was clear: Camp Poosh wasn’t more than a destination. It was the moment.