Fal.Con 2022

Keynote Experience. Conference.
Strategy. Creative. Production.

How we energized a vision for today to power tomorrow

Making moments for modern security

Cybersecurity giant, CrowdStrike, was ready to reimagine the Fal.Con attendee experience and bring to life the brand’s bold vision for modern security.

XDA laid the groundwork for the 3-day hybrid event, energizing a vision for modern cybersecurity and making it tangible at every touchpoint.

An energizing visual identity informed a powerful keynote stage design, reinforcing the Fal.Con theme, "Protection that powers you."

Engaging and powerful keynote sessions cultivated a community of purpose-built protectors — educating and connecting at every beat — while a live opening performance featuring a tilt brush artist accompanied by an incredible cellist created a compelling dual performance.  XDA also handled a live All Hands Broadcast, Partner Summit, Investor Relations Summit, as well as the the event website.

The results

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