Chiefs Kingdom at NFL Draft 2023

Strategy. Creative. Scenic Fabrication. Production

Come for a while, stay for a lifetime — How we ignited a Chiefs fandom

Welcome to the kingdom without boarders

Welcome to the kingdom without borders

The NFL Draft is the most attended sporting event where a game isn’t the focus. So we brought the game. With the 2023 Draft being hosted in their hometown, the Kansas City Chiefs wanted to engage thousands of fans over the course of three days to encourage them to pick the Chiefs as their second favorite team.

With over 10,000 sq-ft of grassy terrain, XDA created an unforgettable Chiefs Kingdom experience that enticed over a quarter million visitors — showcasing the Chiefs’ deep-history rooted, honoring Lamar Hunt’s legacy, replicating unforgettable moments of attending a Chiefs home game, and allowing fans to show off their Chiefs pride all within NFL Draft Experience.

The results

Physical Impressions
Broadcast Reach
Chiefs Social Media Impressions
Earned Media Value
“You just set a whole new bar for host city team activations.”