How we broke records celebrating 70 years of pure adrenaline
An IMMERSION IN Porsche heritage
To celebrate the 70th anniversary of Porsche Rennsport, we set out to break records with the world’s largest gathering of Porsche enthusiasts.
Over 80,000 fans showed up to the four-day festival to celebrate the grand history of Porsche Rennsport. Fans and enthusiasts had the opportunity to meet legendary drivers, explore interactive stories of racing history, and get up-close and personal with the brand’s historic line of cars, and present-day drivers got to experience the same track as the greats, and build their own legacy-making memories.
Live music including Grateful Dead’s Bob Weir and Seal kept the wheels turning throughout.
GOLD Best Experiential Event
In Earned Media
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