NEW YEAR, NEW MINDSET

Ideas
By
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December 16, 2022

As we get ready to ring in a brand new year, we wanted to give you all an exclusive look into five trends inspiring our new year’s resolutions for 2023.

#1 WE’RE REDEFINING COMMUNITY 

BECAUSE…To combat the global fight against loneliness and social disconnect (thanks COVID), making friends and building communities has become a greater priority than ever before. Brands are creating new localized social networking apps, real estate developers are building citizen-first urban centers and strangers who share a love of the outdoors are meeting up IRL. Talk about we’re all in this together!

‍XDA INSIGHT: Create opportunities for people to naturally connect and gather with a community of like-minded individuals to help them find a sense of belonging in the world – as this is something that they’ve been truly missing in the years past. 

‍TOP LINKS:

‍#2 WE’RE (FINALLY) TAKING PTO

BECAUSE…After years of lockdown disruptions, travel has skyrocketed with many calling it a “boom” to be reckoned with in 2023. Home-bodies beware – everyone that’s anyone is getting out of their humble abodes and embracing what the world has to offer. From culture-packed global excursions and epic adventure festivals to recharging weekend getaways and luxe brand hotel stays, travel is back baby and we’re so pumped about it. 

‍XDA INSIGHT: Embrace the appetite for travel and find ways to offer immersive, unique and tailored spaces and experiences to adventure seekers. They’re excited to get back out in the world, make new memories and even get out of their comfort zone but they need a good reason to do so. 

‍TOP LINKS:

#3 WE’RE WAKING UP TO A NEW TYPE OF THERAPY

BECAUSE…Consumers are turning to new sensorial and wellness experiences to help detox from digital living and re-engage with their minds and bodies. Goodbye therapist hotlines and hello mind spas, sleep sanctuaries and slime institutes. Yes, you read that right…there is such a thing as slime “therapy” now and it has been proven that slime releases dopamine in your brain and makes you feel G-O-O-D and man do we want to feel good in 2023! 

‍XDA INSIGHT: Explore ways to stimulate the mind and body and bring in elements of zen and restoration to your events. People are putting their well being before anything else in life so give them an experience that they can tune in to tune out. 

‍TOP LINKS:

#4 WE’RE RIDING THE AUDIO WAVE 

BECAUSE…The rise of sound is set to be a mega-trend in 2023 and we are #hereforit. Podcasts will continue to grow, voice functions and features will be further incorporated into new tech and digital audio bite browsing will hit the web. Sound will also be one of the most compelling vibes of co-creative culture spaces *cough, cough* metaverse and 3D virtual worlds. Looks like we’ll be keeping our Airpods and Bose Headphones charged and at the ready. 

‍XDA INSIGHT: Get creative with ways you can incorporate audio and sound in your activations – whether that be through immersive tech or more podcast-related content, people are eager to engage and listen in. 

‍TOP LINKS:

#5: WE’RE CONSCIOUS SHOPAHOLICS

BECAUSE…In 2023, people will be seeking solutions for global challenges like sustainability as they recalibrate their consumption habits. Brands are reacting quickly to address these urgent wake-up calls by introducing eco-lifestyle green markets, turning waste into products and offering good-for-the-earth brands in new mission-driven retail concepts. GO ECO GO! 

‍XDA INSIGHT: Respond and act appropriately when it comes to doing what’s good for the environment – incorporate sustainability nods into your experiential marketing plans, ones that are relevant to your brand values and mission. 

‍TOP LINKS:

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XD Agency
12.20.22

NEW YEAR, NEW MINDSET

NEW YEAR, NEW MINDSET

As we get ready to ring in a brand new year, we wanted to give you all an exclusive look into five trends inspiring our new year’s resolutions for 2023.

#1 WE’RE REDEFINING COMMUNITY 

BECAUSE…To combat the global fight against loneliness and social disconnect (thanks COVID), making friends and building communities has become a greater priority than ever before. Brands are creating new localized social networking apps, real estate developers are building citizen-first urban centers and strangers who share a love of the outdoors are meeting up IRL. Talk about we’re all in this together!

‍XDA INSIGHT: Create opportunities for people to naturally connect and gather with a community of like-minded individuals to help them find a sense of belonging in the world – as this is something that they’ve been truly missing in the years past. 

‍TOP LINKS:

‍#2 WE’RE (FINALLY) TAKING PTO

BECAUSE…After years of lockdown disruptions, travel has skyrocketed with many calling it a “boom” to be reckoned with in 2023. Home-bodies beware – everyone that’s anyone is getting out of their humble abodes and embracing what the world has to offer. From culture-packed global excursions and epic adventure festivals to recharging weekend getaways and luxe brand hotel stays, travel is back baby and we’re so pumped about it. 

‍XDA INSIGHT: Embrace the appetite for travel and find ways to offer immersive, unique and tailored spaces and experiences to adventure seekers. They’re excited to get back out in the world, make new memories and even get out of their comfort zone but they need a good reason to do so. 

‍TOP LINKS:

#3 WE’RE WAKING UP TO A NEW TYPE OF THERAPY

BECAUSE…Consumers are turning to new sensorial and wellness experiences to help detox from digital living and re-engage with their minds and bodies. Goodbye therapist hotlines and hello mind spas, sleep sanctuaries and slime institutes. Yes, you read that right…there is such a thing as slime “therapy” now and it has been proven that slime releases dopamine in your brain and makes you feel G-O-O-D and man do we want to feel good in 2023! 

‍XDA INSIGHT: Explore ways to stimulate the mind and body and bring in elements of zen and restoration to your events. People are putting their well being before anything else in life so give them an experience that they can tune in to tune out. 

‍TOP LINKS:

#4 WE’RE RIDING THE AUDIO WAVE 

BECAUSE…The rise of sound is set to be a mega-trend in 2023 and we are #hereforit. Podcasts will continue to grow, voice functions and features will be further incorporated into new tech and digital audio bite browsing will hit the web. Sound will also be one of the most compelling vibes of co-creative culture spaces *cough, cough* metaverse and 3D virtual worlds. Looks like we’ll be keeping our Airpods and Bose Headphones charged and at the ready. 

‍XDA INSIGHT: Get creative with ways you can incorporate audio and sound in your activations – whether that be through immersive tech or more podcast-related content, people are eager to engage and listen in. 

‍TOP LINKS:

#5: WE’RE CONSCIOUS SHOPAHOLICS

BECAUSE…In 2023, people will be seeking solutions for global challenges like sustainability as they recalibrate their consumption habits. Brands are reacting quickly to address these urgent wake-up calls by introducing eco-lifestyle green markets, turning waste into products and offering good-for-the-earth brands in new mission-driven retail concepts. GO ECO GO! 

‍XDA INSIGHT: Respond and act appropriately when it comes to doing what’s good for the environment – incorporate sustainability nods into your experiential marketing plans, ones that are relevant to your brand values and mission. 

‍TOP LINKS:

‍

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