How we continue to take the fiserv forum to new heights—15+ years and counting
Bringing together two audiences — one elevated experience at a time
For the first time ever, Fiserv wanted to bring together two distinct audiences that previously attended standalone events, into a single, immersive brand experience.
Tapping into the event theme, Elevate, we transformed the three-day Fiserv Forum into a cohesive narrative inspired by rising to new heights —infusing entertainment, thoughtful content, curated breakouts, and an immersive Forum Experience Center to set the stage for deepening Fiserv’s most important client relationships.
We brought in an incredible line-up of world-class talent including Walter Isaacson, poetic artist Sekou Andrews, and closed out with an intimate performance by Lady Antebellum — while also leading all hybrid programming elements behind the scenes.
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“XDA Team — as always another awesome event — every year we raise the bar and your team leaps over it! Thank You!”
— Head of Creative Services