Cisco live 2021

Creative. Production.

How we kept 100,000+ Global attendees engaged after a year of virtual fatigue—

Engaging a global audience with Immersive StoryTelling

With one award-winning digital Cisco Live under our belt, XDA was called to find fresh ways to inspire Cisco’s worldwide audience during their first truly global event.

XDA ditched the 16x9 box and built an immersive, flexible, and spacious (i.e., Covid-safe) broadcast environment, and worked with Cisco executives to craft Keynotes that brought to life the brand’s vision for an inclusive, connected future.

Blending the physical and digital, the dynamic scenic experience set the stage for Cisco’s first global, follow-the-sun broadcast.

The results

Attendance (33% net new)
Trending nationally